Marketing Analytics Foundation
12 Hours
Estimated learning time
Self-Paced
Progress at your own speed
Popular course
A popular course among students
About the Course
Description
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate.
This course is part of program
You can only buy it along with program.
Sections
Schedule
Asynchronous
Delivery method
Online
Deliverables
Hone Important Skills
Total Upgrade
Such as Digital Marketing, Marketing, Communication, Advertising, Market Analysis, Data Analysis, Market (Economics), Analysis, Analytics
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