Schedule
Asynchronous
Delivery method
Online
Marketing Analytics with Meta
13 Hours
Estimated learning time
Self-Paced
Progress at your own speed
Popular course
A popular course among students
About the Course
Description
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
By the end of this course you will be able to:
• Create an ad in Meta Ads Manager
• Evaluate campaign results
• Conduct an A/B Test to compare ad campaigns and see which performs best
• Conduct a Brand Lift test to measure how your ads impact brand awareness or recall
• Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions
• Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes
• Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results
This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.
This Course is part of a program
You can only buy it along with program.
Sections
Deliverables
0 Credits
Academic Excellence
Earn necessary number of credit hours for completing this content
Hone Important Skills
Total Upgrade
Such as Advertising, Marketing, Media Strategy & Planning, Digital Marketing, Marketing Management, Market Analysis, Experiment, Data Analysis, Brand Management, Analysis, A/B Testing, Social Media Marketing, Marketing Strategy, Market (Economics)
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