Introduction to Data Analytics
24 Hours
Estimated learning time
Self-Paced
Progress at your own speed
Popular course
A popular course among students
About the Course
Description
This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making. By the end of this course you will be able to: • Formulate business goals, KPIs and associated metrics • Apply a data analysis process using the OSEMN framework • Identify and define the relevant data to be collected for marketing • Compare and contrast various data formats and their applications across different scenarios • Identify data gaps and articulate the strengths and weaknesses of collected data You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program.
This course is part of program
You can only buy it along with program.
Sections
Schedule
Asynchronous
Delivery method
Online
Deliverables
Hone Important Skills
Total Upgrade
Such as Data Visualization, Communication, Data Analysis, Storytelling, Databases, Analysis, SQL, Tableau Software, Python Programming, Marketing, Computer Programming, Statistical Programming, Data Management
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