Customer (CX) Design

This online course is tailored for professionals aiming to enhance their ability to design and implement CX and Customer Success strategies. Learners will gain best practice knowledge and understanding of CX principles and CSM methodologies, the roles these play in different business contexts, and how to optimize customer value for specific segments. They will develop CX journeys that align customer value with broader business goals. This course is highly relevant to a wide range of business professionals who increasingly rely on customer data, insights, and strategies to perform effectively. This includes CRM administrators, as well as product, marketing, business development, and sales professionals. The growing role of Customer Success Manager aligns closely with the skills developed in this course. The course introduces the fundamentals of customer experience design as a critical capability for organizations in the digital economy. Learners will critically analyze various methodologies used to assess and optimize a customer experience strategy and develop the practical skills needed to implement these methodologies to achieve business goals. Additionally, learners will evaluate the role of technology in driving high-quality customer experiences.